A Resource Buying Guide For Internet Marketers

The “make money online” crowd is probably the most actively targeted niche market on the internet. Which is quite ironic when you think about it; “The hunters become the hunted.” And it’s not surprising we are so serviced with offers continually, the truth is we are, on the whole, information junkies. We are suckers for a good ebook, report, or video.

The problem is that an over supply of internet marketing tools (even good ones) can leave you feeling overwhelmed, unproductive (too busy reading about internet marketing to actually DO any), and flat broke!

So how do we filter the offers we are bombarded with, so that we invest sanely in our education and resources?  Let me offer this simple “buying guide” to help.

When you boil it all down there are basically 4 different kinds of products on the market, and you have to be able to recognize them so you don’t waste your time and money:

1) Basic training guides & tools. Everyone needs some of these, but you don’t need to be buying 10 versions of the exact same information.

2) Advanced techniques. These are the “Shazaam!” products.  The ones with truly unique and creative ideas. If I can identify which ones these are, I’ll buy them all day long. If I can get ONE really good, repeatable idea, it is money in the bank.  The caveat, though, is you’ve got to actually implement them – otherwise you’re just wasting your money, and spinning your wheels.

3) Tools that make life easier.  These are OK if you’ve got disposable money to spend on them, but if you’ve got a limited budget (like most marketers that are still getting going) you’re probably better off spending it where it can be best leveraged for the most effectiveness.

Case in point: At the time that I’m writing this article I’ve been getting emails all week — I’ve had at least 15 just today – promoting a particular hot product.  The free teaser report is great — it includes a couple of really exciting ideas (see point 2).  However, when I looked at what is actually being offered in the main package – 8 software programs that collate information in various forms from around the internet — they’re all really cool tools, but they are nothing that you can’t already do yourself for free. Cool, but not necessary. Convenient, but not essential.

4) Snake oil. These are the products that are thrown together to make sales to newbies, but they do not work. They are bad advice. You’ll discover that usually the author hasn’t had any success with the method he’s teaching at all, but he can make a few bucks wasting other people’s time with it.

So, when you’re considering buying resources to help you build your online business, read the sales copy discerningly.  Honestly evaluate the product and classify it in one of the above 4 categories.  Then it’s a simple decision to make the appropriate response:

Category 1:  Buy it if you don’t already have a product covering the same topic, or if you are reasonably convinced that your understanding is going to be increased sufficiently to justify the investment.

Category 2:  Buy it, and DO something with it! Don’t procrastinate — take action.  Winners are taking imperfection actions while others are still formulating their “perfect” plans.

Category 3:  Buy it only if you have surplus cash, and don’t mind blowing some on a luxury — because that’s what it is.  Ask yourself, “Could I leverage the money I’m about to spend on this to better effect in my business?”

Category 4:  Click that little “x” button at the top of the browser window, and be proud of yourself that you’ve developed the wisdom and experience to stop wasting time with that kind of rubbish.  If you already bought it before you figured out that its “snake oil”, ask for a refund and chalk it up to experience.

Buying is far more an emotional decision for us than we “savvy entrepreneurs” would care to admit. Anything we can do to take pause and inject some thought into the process will save us time and money. This buying guide offers a place to start.

Cookie Decorating and Cocktails: Themed Parties For the Holiday Season

The holidays are upon us, and one of the most timeless, beloved traditions is cookie decorating before Christmas time. Instead of setting aside an afternoon to bake batch after batch of Christmas cookies, why not plan a full-blown cookie decorating party to include friends and family?

How a Cookie Decorating Party Works

A cookie decorating party can work in one of two ways. You can ask all guests to bring their own favorite cookies, undecorated, to the party for a group decorating project. Or, you can ask guests to pitch in and make batches of cookies in your kitchen that you can all decorate together once they cool, fresh out of the oven.

For a smaller gathering with a few friends, baking cookies and decorating together will work well. For a larger party of five or more, it’s a better idea to ask guests to bring their own undecorated cookies so you don’t have to worry about squeezing a large group into a crowded, hot kitchen to bake cookies together.

To plan ahead, make sure that you have all of the necessary decorating supplies set up in advance in different stations throughout the room, including:

• Aprons or smocks
• Paper towels
• Tubes of icing in different colors
• Sprinkles and other assorted decorations
• Food coloring
• Small paintbrushes

From there, it’s time to get cracking! Guests can decorate plain cookies of their choice with different icings and assorted decorations, like sprinkles, chocolate chips, M&Ms, crushed peppermint, and more. You may also choose to splurge on fancy holiday cookie decorations like colored sugar, silver ball candies, and cinnamon hearts.

All of the decorations can be set up in individual bowls for use at each decorating station. Guests can also create their own colored icing with food coloring to paint different designs on each cookie using a small paintbrush.

Adult Beverages for Cookie Decorating

If this is an adults-only party, you have the perfect opportunity to pair holiday cookies with delicious seasonal cocktails to enjoy throughout the decorating process. Depending upon the type of cookies that you decorate, whether they’re plain sugar cookies, snickerdoodles, or even peanut butter cookies, you can pair your holiday drinks accordingly.

Decorated holiday sugar cookies will go well with a warm beverage like Irish Coffee or spiked cider. You can also make a large batch of alcoholic holiday punch with flavors of cinnamon, cloves, and nutmeg, served chilled and topped with a splash of cranberry juice and sparkling wine.

For more flavorful cookies, like peanut butter or snickerdoodle, serve a refreshing holiday favorite like mulled wine, peppermint martinis, or rich yet satisfying alcoholic eggnog.

For an adult-themed cookie decorating holiday bash, make sure to provide guests with the convenience of arranging transportation to and from the venue with a limo rental or luxury town car. This will allow guests to ride safely to and from the party destination so that they can enjoy a few holiday cocktails without having to worry about driving home at the end of the evening. ‘Tis the season!

Cheap Car Insurance and Car Safety – Drink-Driving

The dangers of drink-driving, sometimes referred to as dui or dwi, have become much more obvious in recent times, as well as being socially unacceptable, have become a major concern for motorists and safety campaigners and taken much more seriously by lawmakers and law enforcers.

The seriousness with which courts regard any form of drink-driving is reflected in the severity of potential sentences and the consequences that any form of drink-driving may have on the motorist, passengers and anyone potentially involved in any accident.

The practical side of being caught and convicted to any type of drink driving can result in any or all of the following consequences. There is certainly a likelihood or possibility of being sent to jail. This may be a relatively short time and act, or be meant to act, as a real deterrent to doing it again in the future.

This is normally the case if there is no one else involved and has been no real damage done to any third party. The jail sentence will normally reflect an intent to send a message to the person involved. If the drink-driving has resulted in an accident or damages of a serious nature either to an individual or their property or loss of life, then the jail term may be significantly longer.

If the driver involved has already been convicted of a drink-driving offence in the past, then the courts will take an even harsher view and significantly increase, or the likelihood is they will significantly increase the jail term involved. The motorist involved will almost certainly lose the use of their licence for a significant period of time, quite often up to several years. This has a major impact on their lives, and the lives of their family and people who may be dependent on them having a car.

There is likely to be a significant fine as well, the amount will be dependent on the age of the driver as well as any damage that the driver may have caused. This fine will not be covered under the motorists car insurance policy and will need to be paid by them themselves out of their own pocket. In addition, when they do eventually get their licence back their insurance rates will rocket and they will have to pay a substantial loading on their car insurance policy for a long time afterwards.

In addition to the possibility of being sent to prison, there is also a significant chance that the driver will be sent on some type of alcohol safety awareness program. A court may decide to send the driver to Alcoholics Anonymous meetings, and can potentially order a number of psychiatric tests if they feel that the mental state the driver is sufficiently unstable to warrant it.

Drink-driving levels are something that are a bit of an anachronism in that they are set by lawmakers as being a top threshold at which it is deemed safe to drive having drunk a small amount of alcohol. In truth the only safe amount of alcohol is no alcohol. Many people accidentally drink slightly more than they should do and often are not aware that they are over what is a relatively low limit when they decide to drive a car. It is a much safer approach to this issue either not drink at all if you’re driving, or if you do decide to drink either get someone else to drive you or to use a taxi or a minicab.

Also bear in mind that if you are involved in an accident of any sort, whether it is your fault or not if you have an excess level of alcohol in your bloodstream, then the police and authorities will prosecute and can convict you irrespective of who was at fault or to blame for any accident.

How to Easily Choose the Products for Your Dry Skin

If you have dry skin and want your skin to look fabulous, the right skin care products are important. But how do you choose the right products for yourself given the many choices of beauty products you see in cosmetics stores and chemist?

You can easily be paralyzed by the choices you have. But getting the right product for your skin is the cornerstone of every successful skin care. Here’s a list of beauty aids that may fit into your skin care regiment.

Masks

Dry skin would definitely feel suppler if you use a mask on a weekly basis. However, be careful to choose the type of mask that is more moisturizing for your skin. For those who prefers heavy-duty moisturizer, you might want to increase your frequency of using a hydrating-mask to two times a week.

Exfoliators

Is an exfoliating necessary? Are skin care companies overselling the benefits of exfoliators? Well, the fact is, exfoliating does helps to remove dead skin cells and debris which is more prominent if you have dry skin. Thus, it can be a useful beauty aid to remove the flakiness of your dull looking skin. Avoid choosing physical exfoliators that contains harsh particles that can damage your skin fiber. Instead, there are newer exfoliators these days that will help you remove dead skin cells without any adverse reactions from your skin.

Serums

Serums are not exactly the type of skin care products to help you moisturize your dry skin. However, most serums contain a special ingredient that can help to soften any lines and firm up the skin. Due to the different formulations and skin structure of our body, there are a wide variety of serums created for our face, eye, neck and even thigh. If you find your skin is much drier at the jaw lines, try applying a layer of serum face creams to create a more radical smoothing effect.

Can An Auto Detailing Company Make Sales On Cyber Monday – Yes Indeed

Just because you operate a mobile auto services business doesn’t mean you can’t make money online. You’d be surprised. Take Cyber Monday for instance, that Monday after Thanksgiving where online sales are always the greatest. People are shopping for gifts, and what a perfect gift an auto detailing coupon or gift certificate might make for someone. Think about that. If you hand out flyers to your customers, why not put a small advertisement on the back of the flyer reminding people that they can order a gift certificate online, and if they order on Cyber Monday you will give them a discount.

Best of all, you get the money today, but you generally won’t have to do the work until after the first of the year. Interestingly enough, often after the first of the year fewer people get auto detailing services because they’ve run out of money, the weather isn’t so hot, and they have to wait until they have some more spendable cash. Other times they’ve overrun their credit card balances, and they can’t afford expensive auto services at that point. May as well keep your detailing business busy in January and February when the business slows down and all those gift certificates and coupon come in.

It might even pay to announce these gift certificates and coupons on your social media websites or social network page. Tell your friends to tell their families and give discounts for customers that buy gift certificates for others. After all, if someone likes your services so much, that they are willing to buy detailing services as a gift for someone else, they are probably inline as one of your top referral clients. There’s nothing like voting with their dollar for who they believe has the best services, do you see that point?

Now then, when someone orders a gift certificate online, you should send it out right away to the person who purchased it. This way they can get it to whoever they want. You should use card stock paper, a nice envelope, but unsealed. This will allow them to see what the gift certificate looks like before they put it into the envelope and send it or give it to the final recipient. I recommend using calligraphy type font, and it might even make sense to go down to one of the office stores and get special paper, or special certificates for this purpose.

I always recommend printing your logo on the certificate, and a phone number at the bottom, along with your website. Sometimes a recipient of a gift certificate will give it to yet a fourth-party. What do you care, you’ve already got the money. This is a good way that an auto detailing company can make money on Cyber Monday. So, please consider all this and think on it.

Telemarketing Principals of Commercial Real Estate Today

The process of telemarketing does not work well in commercial real estate if you follow the typical model of ‘pitch and process’. The people that you call do not like to be subjected to a 1 minute sales pitch and questioning process over the telephone. You have to change the rules and develop some real systems to make cold calling or telemarketing much more effective for you. In one word you have to ‘connect’.

Firstly, and before I go further into this subject I would like to say that all commercial salespeople and agents should be making their own prospecting calls wherever possible. They are the best people to connect with their market because they understand what to say in a relevant way when hard questions are created through the telephone conversation.

When it comes to commercial property sales and leasing, there are really only two targets out of making cold call connections and telemarketing. They are:

1. You want to know if the person you are calling has a need or interest in commercial property sales or leasing or property management.

2. You should seek to create a face to face meeting where the person you call qualifies from the previous point, so that you can take matters further.

When you look at these two factors simply, you can see that you should not be meeting with people who have no genuine interest. Your prospecting calls should therefore be based around a conversation or connection and not a sales pitch or presentation.

The only thing that you are selling in the call contact process is an appointment, and you only do that when you know that the person really does have a need. Protect your time and only meet with the right people that qualify as ‘active’ or ‘interested’ in commercial property.

So the telemarketing or cold call process centres on questions and conversation. Through the conversation you can come to understand if the prospect really does fall within your criteria for a prospective client or prospect. On that basis you can then arrange a meeting as appropriate.

Here are some rules that should be merged into your prospecting scripts:

  1. The people that you talk to want to be involved in the conversation. On that basis you need to ask sensible and realistic questions related to the property industry. Be sensitive to the fact that the person you call will not open up completely with you until you have established a degree of trust in the conversation. It is important that they feel relaxed and not threatened by a pushy salesperson. Professional salespeople create good connections over the telephone.
  2. Approach the first cold call or prospect call on the basis of a simple survey questioning process. The call should be about them and not about you. This is where the right questions will help you establish rapport. The reason for your call is to identify their potential property needs. Do not push for a meeting until you understand that they have a genuine need or an interest.
  3. Be prepared to introduce yourself and your business. Be honest through the conversation but allow the prospect to talk at least 50% of the time. It is of great benefit to have a simple script to get the conversation going. Beyond that starting point, Uncategorized conversation should flow and the script should be irrelevant. Your target is to get conversation moving inside of 20 seconds. A good conversation leads to information and potentially a productive meeting.
  4. If the person is unwilling to talk to you or be open and frank in the discussions, then thank them for the ability to speak with them today and then move on respectfully and politely. There are plenty of people to talk to and on that basis you need to move to the next person or the next opportunity.

There is a real skill to the prospecting and calling process. If you diligently adopt the discipline behind the task, you will find that progress will be made within about two or three weeks of making calls.

Basic Horse Riding Tips for Beginners

Horse riding is good fun, and a very healthy sport for all ages to take part in, but it should always be kept in mind that riding can be a dangerous activity. So with this in mind I have written these few tips on safety and horsemanship to help you enjoy your sport.

If you are new to riding then you should definitely take some lessons from a good qualified instructor first. Your instructor will teach you all the basics about horse riding and will advise you on all the relevant safety measures that you should take when around horses.

Although this is very basic information you should still follow these rules at all times. Never ever walk around behind a horse. When a horse can hear something behind it and can only barely see some movement, out of fear many horses will kick out, it should be remembered that a kick from a horse can cause serious injury and may even prove fatal!!

Next, wear a suitable riding hat or helmet, there is no fun in landing on your head when you have been thrown or fallen from a horse. Also you should wear appropriate foot ware, riding boots if possible these will help you to keep your feet in their stirrups.

Riding solo is not to be recommended, if you fell and were injured you could be in serious trouble before you were found. Even if you are an experienced rider on a calm intelligent animal and were going into the forest to ride alone you should still tell someone what route you are taking and when you expect to return.

How you handle the reins is crucial to controlling your horse and keeping good balance. Keep your hands low just above the front of the saddle this will help to keep your centre of gravity low and help you to be stable in the saddle.

Now if you have a healthy well adjusted animal to ride, within reason there are few boundaries on what you and your horse can do. Whether you wish to walk, trot, canter or gallop the only barrier is the skill of the rider.

The most important safety skill of riding is being able to stop your horse where and whenever you want. If you have maintained the correct hand position and grip on the reins while riding it should be relatively easy to stop your horse, just pulling your hands back firmly will pull the horse’s head down and bring him to a halt.

Directing a horse is also easy if they are given the proper signals. If you wish to turn to the right just pull back on the right reins and apply pressure to the horses belly with your right boot, and for turning left do exactly the same with the left reins and boot.

Kids Waterproof Splashsuits – The Essential Travel Garment For Your Young Child

Most adults would simply prefer to stay indoors when it is raining. Nobody wants to get soaking wet. However, kids really enjoy playing in the rain and splashing in puddles. They are thrilled when it is necessary to go out in the rain. Of course their parents do not really enjoy dealing with the results. The kids will get soaking wet and dirty from all the water. Choosing the right waterproof clothing for your child can really help prevent your child from getting too wet and catching a chill.

There are a number of different types of kits waterproof clothing available, so you can choose the one that is most suitable for your child. One option that many people don’t think about which is particularly good for very young children is the splashsuit. When it comes to kids waterproof clothing, the splashsuit is the most likely to keep your child dry. This is because it is a one piece outfit that has a hood and straps to go under your child’s feet. Add a pair of rain boots and your child will be covered from head to foot. Young children have difficulty holding an umbrella, and will want to splash in puddles so this is a great solution for them.

Kids waterproof clothing for slightly older kids can be chosen to suit their interests and their behavior. Those who still refuse to stay out of the puddles can wear splashsuits, while those who are better behaved can choose a combination of a raincoat or poncho with a matching umbrella and rain boots. This will keep them mostly dry and let them have a few more options when it comes to the design of their rain gear. Another option is to get separate dungarees and jackets so that they will still be fully covered when they are out in the rain.

Raincoats are available with designs including dinosaurs, bugs, firemen, pirates, sail boats, alligators, ladybugs, bees, frogs, butterflies, flowers, ducks, watermelons, strawberries, fairies, and more. Many of these coats have hoods, so an umbrella is not necessary, although kids tend to like to carry them once they reach a certain age. These are great for preschoolers and those who are just starting school. They will be more likely to actually want to wear their waterproof clothing if it is in a design that they really love.

For those older kids that view kids waterproof clothing with designs as being a bit childish, there is rain gear available in solid colors, or combinations of solid colors, such as red and gray or blue and gray, that look a bit more adult and might appeal to older kids a bit more.

Some of the options that are currently available for kids waterproof clothing are made so that they are easily packable for when you want to go on a trip, or just to have available in your bag should it start to rain unexpectedly. Some brands now manufacture very lightweight packable splashsuits and jackets which are ideal for taking on holiday as they take up so little room in the suitcase.

The Key To Successful List Building

In this era relationships and relationship building are what we are all about.

Certainly, doing business successfully online or offline requires a good deal of relationship building in terms of not only your prospects and customers but also your affiliates or referral partners.

It’s a fact that even in today’s fast moving technological world, when it all boils down to it. People still buy people, and that is why building list building the right way is so important to the level of success that you will enjoy in business both online and offline, but especially online.

People don’t like to be sold to but they still like to buy. They don’t want to be pursued and interrupted but they are happy to be involved in a non threatening relationship with someone who can give them lots of value for free and then, once the trust has built up… they will be ready to buy.

The downside is that this list building and relationship stuff takes a little time but it’s worth it because, once you have established trust and credibility you will sell more, more often and for a higher amount on each transaction so the effort is worth it. So let’s talk a little more about the specifics of list building.

OK, well we have discussed the reasons why and the benefits to both you and the customer, so how about discussing the how of effective list building?

Well, firstly you need to decide on an autoresponder and there are a very many choices out there so it pays to do you due diligence and check out the options thoroughly before making a decision on which autoresponder to use.

But just important as which autoresponder to use if the knowledge of how best to use it. There is a way to communicate via autoresponder that is the right mix of free high value content and sales offers. This ration is typically 80/20 in favour of non sales high value information. So, typically out of every 5 emails you send out to your list just 1 would contain an offer of a paid product or service, the rest must ideally offer free value and lot of it.

Here’s how it should work…

You get a visitor to your website or squeeze page and he or she opts in to your email autoresponder list as a result of the free report or whatever that you are offering in return for their email address, or their name and email address. By the way… don’t go for too much information at this early stage as you are just beginning your relationship with your new subscriber and they probably don’t trust you too much just yet. I would recommend no more than just name and email at this stage.

OK, once that has been done, your new subscriber should receive 4 to 5 email from you which support the free value he or she has received and adds some more to it. Now the 5th or 6th email from you should make an offer for a paid product or service that is ideally related in some way related to the free offer they accepted from you at the outset. Remember that is what brought them in at the outset so you know this is a point of interest.

Too many internet marketers completely ignore this advice and just offer some paid product that he little or no relevance to the initial product taken by the subscriber and as such, experience many unsubscribes because the content has no interest to the person who has opted in. It’s a crazy practice and yet I see so many doing it.

To be honest… until I really understood this stuff myself I was doing it too!

It’s really not rocket science though. Just keep feeding your subscribers new content that is related to their area of interest and occasionally drop them an offer for a paid product or service related to that area. Use your free report of whatever as the lead generator that brings these people into your list in the first place and keep driving traffic to that lead generation.

Bear in the mind that the industry standard comes in at about $1 per name on your list per month. In others words, for every 1000 people on your list you should at least $1000 per month.

Can you see why it would be a good idea to build your own list now?

Remember, Google may slap you and Facebook may kick you in the teeth by changing the way it does things, but no one can ever take your list away from you. You control you list at all times and it is by far the biggest asset you will ever build in your business. So I urge you to start list building now… your better future depends on it!

Best 2012 Halloween Costumes for Boys

If you are looking for the best 2012 Halloween costumes for boys, we have some ideas for you to get started. Depending on the age of the child, you are going to most likely want to get some input from them on what they want to be – unless they’re a baby, of course. In all seriousness, involving the child in the process of picking a suitable Halloween costume can go a long way in making sure they have a lot of fun on the big night, which is what it’s all about – not to mention the candy.

  • Spiderman Costumes – The Amazing Spiderman was big this year, and as in years past, you can expect many boys to want to become the wisecracking Spidey. The good news is that there are quite a few great – and relatively cheap – Spiderman costumes available.
  • Batman Costumes – Another Superhero that’s huge again this year is Batman. As with Spiderman, the popularity of this costume means there are going to be a lot of different options for you as a parent. From simple plastic outfits to complex costumes with a separate Batman mask and accessories, there’s something for every budget.
  • Historical Costumes – Not every boy is going to want to use a historical figure for a Halloween costume, but this can be great in many different ways. For one, not a lot of other kids are going to have the same costume most likely if you go with a George Washington, Ben Franklin or some other historic figure – Caesar anyone?
  • Homemade Costumes – If you are on a budget or just like to be creative and spend quality creative time with your children, homemade costumes for Halloween can be a great idea. You just want to make sure you involve the boy in every step of the process so he is happy with the outcome and will want to wear it on Halloween night!
  • Soldier Costumes – This is one that is relatively easy to put together cheaply. A little camo and some other accessories – no guns! – and you can have a great looking solider whether it’s a sailor or someone in the airforce or marines. Camo face paint really puts the final touches on this great costume idea.
  • Fireman Costume – Being a civil servant or first responder like a fireman on Halloween is a lot of fun and may be an indication of a future career path for your little one. There are a lot of great accessories you can get to make your costume really stand out from all the others. Don’t forget the cute fireman’s hat and boots!

After you choose which costume you want, it’s all about saving money. Next, we have some tips to make sure you get the most for your money when buying a boy’s Halloween costume this year.

  • Shop Early – One of the best things you can do is shop early. If you were thinking smart last year, you bought your costumes a day after Halloween when they went on sale. Even if you didn’t do this, the earlier you start shopping – even during the final summer months – the more you are going to be able to look around and find the absolute best price.
  • Shop Online – Speaking of finding the best price, another great idea is to make sure you do most of your shopping online. While there’s nothing more fun than taking a kid (or five) to a Halloween costume shop (sarcasm!), there’s something to be said about shopping for a costume online. It’s easy, safe and convenient – and you can save money too.
  • Read Reviews – Finally, you are going to want to make sure you read reviews of the various costumes before you get out your credit card and make any purchases. There are quite a few places you can read reviews these days, but you should find a website you trust and stick with them and their recommendations for the best Halloween costumes for boys in 2012.

Halloween is all about having fun and being able to dress up and score a lot of candy. Picking out the costume should not be stressful or a headache! The sooner you start shopping for a Halloween costume, the sooner you’re going to be able to relax and just enjoy the holidays.